What role does marketing play in a facility management plan?

Marketing plays a critical role in a facility management plan primarily by increasing visibility and attracting users. This function is essential for ensuring that the facility is utilized effectively and meets its operational goals. When marketing strategies are employed successfully, they not only promote awareness of the facility and its offerings but also highlight the unique value propositions that set the facility apart from competitors.

By effectively branding the facility and communicating its features and benefits to potential users, marketing can drive higher attendance and participation rates, which is crucial for both financial sustainability and community engagement. Ultimately, an effective marketing strategy helps to create a vibrant usage culture around the facility, ensuring that it remains a relevant and integral part of the community.

In contrast, assessing community needs, outlining maintenance schedules, and determining staffing needs are all important components of facility management, but they focus more on operational aspects rather than promoting the facility itself. Marketing thrives on understanding the target audience to craft compelling messages that resonate and encourage utilization, which is why it is seen primarily as a tool to increase visibility and attract users.