Which of the following is important for effective sport facility operations?

Event revenue is crucial for effective sport facility operations because it directly impacts the financial sustainability of the facility. Generating revenue through events allows the facility to cover operational expenses such as maintenance, staff salaries, utility costs, and other administrative needs. A solid revenue stream from events can also enable the facility to invest in improvements, attract high-profile events, and enhance the overall fan experience.

While social media presence, merchandise sales, and public relations each play significant roles in promoting the facility and engaging with the community, they do not provide the same direct financial support that event revenue does. A strong social media presence can help attract attendees and create buzz, merchandise sales can generate additional income, and effective public relations can enhance a facility's reputation, but ultimately, without robust event revenue, the facility may struggle to maintain its operations or grow.